Many consumers who research vehicles online convert by calling the retailer. Those callers often convert to test drives and sales at the high rates. This new ebook from call analytics provider DialogTech explains how OEMs and auto retailers can use marketing data from callers to:

  • Optimize media across channels for what really works
  • Put callers into the right retargeting/lookalike campaigns
  • Help your locations/agents convert more callers to test drives
  • Prove the full impact of your marketing on business results

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

dialogtech_logoDialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit dialogtech.com

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