CMOs are now expected to drive sales, be accountable for ROI, and own the entire customer experience, online and offline. Forrester predicts that CMOs who don’t embrace these demands will be replaced. This report explains how CMOs can score important wins early in 2019, better secure their role, and position their brand optimally — all by incorporating specific strategies for the call channel and voice.

Key Recommendations & Takeaways
  • Drive growth and report true ROI to the C-suite with attribution on callers
  • Acquire more customers by personalizing caller experiences
  • Leverage AI to analyze consumer conversations for actionable insights
  • Use caller questions to inform and improve your voice strategy

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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dialogtech_logoDialogTech provides actionable marketing analytics for businesses that value inbound phone calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive the conversations that drive revenue. For more information, visit dialogtech.com

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