Optimizing Marketing ROI with Salesforce and Call Analytics

Do you use a CRM like Salesforce to measure how your marketing drives customers and revenue?

CRM reports give marketers insights to prove ROI and make smarter optimizations to increase ROI. But that data is misleading -- and potentially damaging to your marketing -- if it only includes online conversions. Consumers call businesses billions of times a day. Passing intelligence on callers into your CRM enables marketers to measure your true ROI, deliver better experiences, and drive significantly more customers from your campaigns.

Get this eBook from DialogTech to learn more.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from Facebook ads.

Get this guide from DialogTech to learn how.

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dialogtech_logo DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit dialogtech.com

Prove the Complete Impact of Your Display Campaigns

8 Ways Marketers Use Call Analytics in Salesforce to Drive Revenue