New research reveals how Generative AI (GenAI) is powering content marketing advantages for early adopters.

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include:

• 1 in 4 companies have already implemented generative AI for marketing content, with another 45% or surveyed marketers planning to implement by the end of 2024.
• Early adopters are able to meet content demands 1.5x as often as companies with no plans to use GenAI.
• All early adopters surveyed are already seeing positive ROI from their GenAI investments, with an average 12% return so far.
• GenAI users report saving an average of 11.4 hours per week, enabling them to focus on higher-value or more strategic tasks.