New research reveals how Generative AI (GenAI) is powering content marketing advantages for early adopters.

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Key findings include:

  • 1 in 4 companies have already implemented generative AI for marketing content, with another 45% or surveyed marketers planning to implement by the end of 2024.
  • Early adopters are able to meet content demands 1.5x as often as companies with no plans to use GenAI.
  • All early adopters surveyed are already seeing positive ROI from their GenAI investments, with an average 12% return so far.
  • GenAI users report saving an average of 11.4 hours per week, enabling them to focus on higher-value or more strategic tasks.
Learn more about how GenAI is fueling a content marketing innovation. Download the full report now.


Deloitte Digital combines consulting + creativity to solve new problems with new ideas and unlock growth across the entire customer experience.

Over 10 years ago, Deloitte Digital created a new model for a new age: an agency + a consultancy. By combining leading digital and creative capabilities with the deep industry knowledge and experience Deloitte is known for, Deloitte Digital has helped clients tackle their biggest challenges. We know that new problems are arriving faster than ever before, and we use creativity as our solution to forge a path forward and power modern business transformation.

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