This white paper from Decibel outlines a simple, repeatable, seven-step process for improving user experiences on your website or app. By reading and sharing this methodology with your team, you’ll understand exactly how to wield the latest technologies in the most effective ways possible – and reap the rewards of better conversion and improved customer loyalty on your digital offering.

Download the white paper to learn how digital experience teams can use today’s tools – and a customer-first mindset – to identify problems more quickly and create better experiences for their users.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Decibel is a digital experience technology that provides real-time intelligence that enables businesses to measure and improve online customer experiences - at scale.