Customer journeys are complex.

Consumers interact with brands and products online and off; through social media and email campaigns; by bouncing in and out of landing pages; with phone calls, mobile apps, and any number of other channels.

It’s a lot to track and it’s tough to reach a place of total understanding. Yet, gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars.

In this guide, CallTrackingMetrics presents a variety of channel attribution strategies, and describe how CallTrackingMetrics can help you finally gain a complete picture of the marketing journey.


CallTrackingMetrics is the only digital platform that uses call tracking intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams.