At the dawn of the Internet Age, marketing experts speculated about the death of call centers and the diminished importance of phone interactions on a business’s sales. In reality, the opposite has happened: the Internet, combined with the rise of mobile devices, has created a telephonic boom.

This white paper from CallTrackingMetrics will help you capitalize on the boom. It covers:

  • What is call intelligence, and why do you need it?
  • Call intelligence vs call tracking
  • What should you look for in a call intelligence provider?


CallTrackingMetrics is the only digital platform that uses call tracking intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams.