2026 B2B SaaS Content and Website Performance Benchmarks

To help marketing leaders prove how content drives revenue, Benchmarker and Contentful surveyed 321 North American B2B SaaS marketing professionals. This report establishes critical baselines for publishing frequency, performance, and team structures across various company sizes. The data reveals that market leaders don't just produce more content—they outperform peers by mastering full-funnel distribution, strategic outsourcing, and sophisticated AI integration.

This report will help you:

• Understand the standard quarterly publishing cadences for blogs, webinars, social media, and video assets across different company sizes. 
• Discover why top performers allocate efforts evenly across the entire buyer journey and how paid channels amplify results. 
• Learn how leading teams are moving past basic AI content generation to embrace workflow automation and decision intelligence, all while leveraging hybrid in-house and agency models. 

Download the full report today to see exactly how your content engine measures up against the industry’s top performers.