Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways. This practical SMS marketing guide will help your brand build an effective SMS marketing strategy that drives new revenue streams and loyalty.

In this guide you'll learn:

• How to leverage this channel to the fullest with examples from brands like Saatva, Mrs. Fields, and mindbodygreen who get SMS marketing right
  
• The different types of SMS communication and the importance of incorporating real-time data into your strategy
  
• Best practices for opt-ins, compliance, message length, and personalization
  
• The difference between long codes, short codes, and vanity codes