Marketers are turning to mobile apps to personalize the customer experience, capture attention, deliver meaningful value, and drive loyalty—with good reason: 70% of consumers say they are using mobile apps more frequently for shopping than even a year ago.

In this guide you'll learn:

• When to use different mobile app messaging types: push, in-app, or inbox
  
• How to seamlessly integrate mobile app with other messaging channels, like email and SMS
  
• Different ways leading brands including Adore Me, BuzzFeed, and Wines ‘Til Sold Out are driving customer loyalty and how you can too
  
• How to measure and evaluate success of your mobile app messaging strategies