SEO Trends and Predictions for 2023

SEO is a key business priority for companies that understand its value and impact. In 2022, 82% of marketers reported SEO positively impacted marketing performance and goals and 92% reported content marketing positively impacted marketing performance and goals.

As we head into another year of economic uncertainty, marketing leaders are under pressure to prioritize strategic investments in top-performing channels to maximize results despite most marketing budgets remaining flat for 2023.

Today’s digital marketers need to stay current on the SEO and content marketing trends that will drive the most impact to achieve the increased goals and metrics set for 2023. Top trends to incorporate in your SEO strategy include:

The rising importance of visual search
Identifying the role AI should play in your SEO workflows
Expanding search strategies beyond Google

Download the 2023 SEO Trends & Predictions report from Conductor and get access to the full data analysis and list of trends and predictions they’ve compiled so you know what to prioritize when adapting your current (and future) SEO and content marketing strategies.

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Conductor is a global software company with a passion for helping companies realize the full potential of their website. Leading brands use Conductor’s Website Optimization & Intelligence platform to deliver digital experiences that get found organically in search and drive value. Its platform provides actionable SEO, content, and technical website intelligence paired with real-time website monitoring to accelerate—and protect—digital growth. Learn how Conductor can transform any website into a growth engine at conductor.com.