SEO is a key business priority for companies that understand its value and impact. In 2022, 82% of marketers reported SEO positively impacted marketing performance and goals and 92% reported content marketing positively impacted marketing performance and goals.
As we head into another year of economic uncertainty, marketing leaders are under pressure to prioritize strategic investments in top-performing channels to maximize results despite most marketing budgets remaining flat for 2023.
Today’s digital marketers need to stay current on the SEO and content marketing trends that will drive the most impact to achieve the increased goals and metrics set for 2023. Top trends to incorporate in your SEO strategy include:
- The rising importance of visual search
- Identifying the role AI should play in your SEO workflows
- Expanding search strategies beyond Google
Download the 2023 SEO Trends & Predictions report from Conductor and get access to the full data analysis and list of trends and predictions they’ve compiled so you know what to prioritize when adapting your current (and future) SEO and content marketing strategies.