Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily.
How do inbound marketing and inbound SEO work together? Think of inbound SEO as an additional strategy to attract prospects that helps power and improve your overall inbound marketing engine.
8 strategies to develop a winning inbound SEO strategy:
- Define your target audience
- Map channels and content types to the right funnel stages
- Involve the right team members
- Implement a content audit
- Ensure collaboration + alignment of content, SEO, and demand teams
- Prioritize helpful content creation to fuel all of your channels
- Invest in developing a culture of SEO
- Build an authentic social media presence