In the United Kingdom, multiple lockdowns during the COVID-19 pandemic led many companies to seek business-to-business (B2B) software-as-a-service (SaaS) solutions to keep their remote employees connected and move business forward. In 2021, the surge in interest for B2B SaaS tech shows no signs of slowing down.

Public cloud SaaS revenue in the UK is estimated to reach £7.2 billion ($9.9 billion U.S.) in 2021 and will grow to £10.9 billion ($15.03 billion U.S.) by 2025. At the same time, the global SaaS market is expected to grow by more than 40% to an estimated £263.3 billion ($362 billion U.S.) by 2022.

Finding specific UK B2B SaaS tech industry data isn’t always easy. That’s why Conductor did their own research. Conductor analysed 10,256 non-branded B2B searches from May 2020 – May 2021 related to the two biggest SaaS solutions in the UK—marketing technology (martech) and workplace collaboration tools. We distilled our findings into the UK B2B SaaS Industry Trends Report 2021.

Download the report to see the findings.