Making Better, Faster Marketing Decisions With Control Groups

The importance of control groups in advertising

Companies in nearly every industry seek to use data to make better decisions. For marketers challenged to grow share in low-growth categories, better data holds the promise of providing a competitive edge.

But the need for better data in decision-making is just half of the challenge for marketing leaders. After decisions are made, plans are executed, and hopefully revenue targets have been exceeded, marketers must also prove that revenue growth was directly the result of their marketing investments.

Control groups can help measure the impact of changes to your marketing efforts. This white paper from Commerce Signals will show you why and how to utilize control groups in your marketing.

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Commerce Signals, a Verisk Financial business, is a leading source of credit and debit card data for marketers. With a permissioned and anonymized view of consumer credit and debit card spending behavior, Commerce Signals’ powerful insights, accurate audiences and closed loop measurement help eliminate waste and boost marketing ROI. Its solutions are used by some of the largest retailers, direct to consumer and adtech companies in the country.