As marketers, we need to grow sales to be truly regarded as successful. Knowing which tactics are moving the sales needle is the tricky part. Additionally, to keep and increase the marketing budget, we must also convince management that our activities are in part responsible for the company’s growth.
In this white paper, Commerce Signals explains how to tackle these challenges by:
- Defensible attribution
- Measuring sales growth faster
- Knowing what works
Commerce Signals, a Verisk Financial business, is a leading source of credit and debit card data for marketers. With a permissioned and anonymized view of consumer credit and debit card spending behavior, Commerce Signals’ powerful insights, accurate audiences and closed loop measurement help eliminate waste and boost marketing ROI. Its solutions are used by some of the largest retailers, direct to consumer and adtech companies in the country.
