The way buyers and sellers interact is changing rapidly. Field Sales, for example, are now the new Inside Sales; operating completely as a remote, online sales force. Digitally enabling the buyer's journey went from a ‘nice to have’ to a ‘must have’ practically overnight.
Consumers want more remote, self-service education and expect immediate engagement after contacting a company. Businesses are contending with a digital-first world, but still want to engage customers in a personalized selling experience. How can organizations meet demands for scalable, personalized, and timely customer engagement?