How Much of Your Content Marketing is Effective?
What’s working—and what’s not—for over 700 content marketers.
Content marketing is having a moment. U.S. companies spent in the neighborhood of 50 billion dollars on content marketing last year, and that number is growing fast. But as the marketing budgets get bigger, so do the stakes. Brands are spending the time and money to publish more, but that begs a crucial question: How effective is our content?
Contently partnered with Adweek and surveyed 745 marketers to find out. In this new e-book, they reviews the results to investigate how marketers measure success, track what resources they allocate for content creation, and take a look at their most significant day-to-day challenges. Dig into they key findings - Download the report.