How do you define success in streaming & podcasting, and does it differ industry-by-industry?

In Claritas' new eBook, co-authored with Entercom, you’ll find tactical strategies for campaign goal setting, measurement methodologies, and optimization. In addition, benchmarks are shared across key industries to guide you, so you can plan, execute and measure the success of your next audio marketing campaign.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



Claritas gives marketers a complete understanding of the American consumer. With over 10,000 highly predictive demographic and behavioral indicators and the most comprehensive multicultural data available today, Claritas allows you to identify better prospects, target them more precisely and improve your ROI.

A Guide to Accurately Analyzing Podcast Advertising Campaign Conversion Rates