Acquisition email campaigns are a great way to reach new online customers – in part because email makes it easy for consumers to click and buy. But brands across multiple industries – including retail, financial services, consumer packaged goods and subscription services – have traditionally shied away from these campaigns, often due to concerns about privacy, spam or the validity of email prospect lists.

But an acquisition email campaign can be fast, painless and very profitable – if you follow a few key guidelines while executing your campaigns.

In this new report, Claritas shares real-world experience from more than 300 client acquisition email campaigns across multiple industries – including what metrics provide a true measure of a campaign’s success. Read it and learn how to  seamlessly integrate acquisition email into your media mix to drive more effective and efficient one-on-one engagement with your best prospects.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format



Claritas gives marketers a complete understanding of the American consumer. With over 10,000 highly predictive demographic and behavioral indicators and the most comprehensive multicultural data available today, Claritas allows you to identify better prospects, target them more precisely and improve your ROI.

A Guide to Accurately Analyzing Podcast Advertising Campaign Conversion Rates