Identity graphs connect key online and offline customer identifiers such as name, physical address, email and mobile IDs, and other data in a privacy-compliant manner to give you a unified view of your customer.
But in today’s omnichannel world, simply identifying your customer is no longer enough. Marketers need to know exactly which messages and channels are driving customers to buy.
That’s why a new form of identity graph has emerged to help marketers go beyond simple customer identification. Today’s more intelligent identity graphs give you a truly comprehensive view of your customer by using privacy-compliant methods to link emails, physical addresses, and mobile IDs to information on demographics, financial status, media and technology usage, buying behavior and more.
Download this report from Claritas to learn how to leverage this new identity graph to reach your best customers and maximize your marketing ROI.
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
Download your copy of this informative guide to learn:
- Understanding the role of mobile ad exchanges
- How to leverage the popularity of mobile devices
- 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
Claritas gives marketers a complete understanding of the American consumer. With over 10,000 highly predictive demographic and behavioral indicators and the most comprehensive multicultural data available today, Claritas allows you to identify better prospects, target them more precisely and improve your ROI.
How to use your identity graph to identify your best customers, deliver customized campaigns and optimize results
