Core Web Vitals putting your SEO rankings at risk? Lose the wait with Cloudinary’s Media Optimizer

In today’s high-stakes digital world, “weight” too often means “wait.” Heavy, media-rich webpages can be painfully slow to load, and evidence abounds that an impatient audience won’t stick around: 40% of site visitors would abandon a page that takes longer than three seconds to load.

Google's introduction of Core Web Vitals (CWV) provide clear guidance on metrics. The three metrics will assess the load time (Largest Contentful Paint - LCP), interactivity (First Input Delay - FID), and visual stability of websites (Cumulative Layout Shift - CLS), and will determine their search rankings on Google, paired with previous UX-related search signals like mobile friendliness and HTTPS encryption.

This Cloudinary white paper answers the big questions about CWV and provides actionable recommendations using Media Optimizer, Cloudinary's product which raises your website LCP score through automated media automization for accelerated web performance.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 30 billion assets under management and 6,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, Lyft, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions. For more information visit