How to Build a User Generated Content Strategy that Drives Sales

User generated content (UGC) plays a critical role in influencing buying decisions. Research has repeatedly shown that shoppers are instinctively drawn to their fellow consumers' take on a product or brand. As much as star ratings and written reviews carry heavy weight, companies must find more compelling ways to capture shoppers’ interest.

User generated content benefits e-commerce businesses in a number of ways. They can leverage user generated content for marketing material, to help improve the relationship between the brands and its customers, improve shopper confidence in a purchase, reduce the rate of returns and much more.

This Cloudinary whitepaper answers the big questions about UGC and provides actionable recommendations to help you integrate it into your overall business strategy in the way that resonates most with your audience. The whitepaper will help you:

  • Answer the question, “what is user generated content and why integrate it into your content strategy?”
  • Understand how user generated content benefits your business both directly and indirectly 
  • Get inspiration from a number of user generated content examples
  • Determine how to inspire, manage and share user generated content across channels

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 30 billion assets under management and 6,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, Lyft, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions. For more information visit