E-commerce Growth Now Demands a Media-First Strategy

Why must visual content creation and optimization now be a primary consideration for e-commerce businesses committed to sustainable growth?

For starters, the average human brain processes imagery 60,000x faster than text and retains 80 percent of the imagery but only 20 percent of the text.

That also means that online shoppers gravitate towards visual content marketing and it compels them to remain on your site and buy products at higher rates. The more immersive and interactive the media, the stronger the benefit to your bottom line.

In this whitepaper, Cloudinary explores the benefits of a media-first e-commerce strategy and provides actionable recommendations to help you:

  • Achieve your customer-centric business goals and create immersive experiences at scale
  • Align your brand with your audience’s emotional and analytical preferences and reach them on the channels they prefer
  • Become relevant, adaptable, as well as engaging to shoppers and trusted by customers
  • Remain competitive as you expand product lines, launch new engagement channels, and integrate new technologies

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 30 billion assets under management and 6,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, Lyft, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions. For more information visit https://cloudinary.com