Digital Asset Management is more than just the storage of content assets and finding them easily. Businesses need to manage many facets of the content they possess:
  • When the license for a certain photo expires
  • Whether the asset in question has gone through the necessary approval and compliance processes
  • Which of multiple images or videos created for a campaign performed the best on each channel
  • How many times a given asset has been used within the company and by whom it was employed

DAM platforms have been around for a while, but they don’t stand still. Developers crafting these systems are listening to their users as well as pushing the boundaries of technology, making DAMs more helpful than ever before.

In "Leveraging New Developments in Digital Asset Management for Powerful Workflow Efficiencies", we’ll explore some of the cutting-edge capabilities being built into Digital Asset Management systems. Some of these developments are already in progress, while others are just on the horizon.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 40 billion assets under management and 6,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. Leading brands are seeing significant business value using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions. For more information visit https://cloudinary.com