There are common challenges that businesses face when trying to optimize their Speed to Lead. But by implementing best practices and focusing on iterative improvements, businesses can increase their sales performance and ultimately revenue.

In this guide, CloudKettle will review 5 key areas to consider when fine tuning your organization’s Speed to Lead:

  • Lead Telemetry (Salesforce & Marketing Automation)
  • Lead Scoring Method
  • Record Routing & Matching
  • Sales & Marketing alignment
  • Lead Follow Up

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CloudKettle is a Salesforce Summit Partner and revenue operations consultancy with clients across North America. We know that Salesforce can be complicated, so we make it easy by being your hands-on partner every step of the way and helping you get the most out of your Salesforce platform.

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