Discover the myths and realities surrounding digital analytics and data collection.

Traditional web analytics platforms claim to provide first-party data and real-time insights, but in reality rely on third-party cookies and take hours to deliver data. They also require extensive tagging which is error-prone and inflexible.

In this white paper you will learn about solutions to these common challenges: 
  • Multiple versions of the “same” data
  • Lack of visibility into your digital data
  • A web analytics platform which leaves you with more questions than answers
  • and more!


Celebrus is the disruptive data technology platform focused on improving the relationships between brands and consumers via complete data. Redefining what digital identity verification means to power both next level marketing and fraud prevention use cases. Celebrus automatically captures, contextualizes, and activates consumer behavioural data in live time across all digital channels.

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