State of TV Consumption

Upfronts/Newfronts are around the corner, and Emarketer reported that “US upfront/NewFront digital video ad spend will increase by 37.3% to reach $18.61 billion” — a staggering amount of money.

As the industry adapts to changing viewing habits, the question remains: Are broadcasters and advertisers adjusting to meet these new demands?

Wanting to know more, Cint surveyed around 300 people in the United States to explore:

How much people spend on streaming services each month
The amount of time people spend watching streaming content each day
Which streaming services are most popular
How often people actually watch the ads they are served on streaming platforms
The likelihood of canceling a service that offers too many ads

Download this report summary to learn more.

Cint, a leader in research and measurement technology, is feeling the world’s curiosity. Cint’s advanced measurement solutions, Lucid Measurement, give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real time and optimize performance while campaigns are running.