AI + Synthetic Data Report

AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used.

A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape.

This report from Cint explores the following:

Where synthetic data may come in handy across industries
How widely AI products are used across varying industries and job titles
Confidence levels around the use of synthetic data

Cint, a leader in research and measurement technology, is feeling the world’s curiosity. Cint’s advanced measurement solutions, Lucid Measurement, give advertisers, media owners, and agencies the tools to track the effectiveness of cross-platform advertising campaigns in real time and optimize performance while campaigns are running.