From small businesses to enterprises, relationship marketing can help create meaningful connections with customers that lead to increased loyalty and more revenue. Yet 30% percent of consumers report receiving “creepy” personalization based on data they didn’t knowingly share. The key is in collecting and using data in a way that consumers feel understood and respected as individuals while you create that data. Some brands are tapping into a suite of tools that power these relationships, from engaging new subscribers to converting potential customers into loyal brand advocates.

How are you getting data that creates sustained customer engagement? Download the infographic to find out why that matters and how to best leverage that experience for new customers. Topics include:

  • Why value exchanges are crucial
  • Utilizing all marketing channels to nurture relationships
  • Building trust to build brand loyalty

Download The Guide


Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at

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