With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does the need for improved marketing strategies.

The only way forward for marketers is to start by building a relationship with consumers. This is the foundation of a marketing strategy known as Relationship Marketing. Based on the four pillars of acquisition, engagement, personalization and retention, Relationship Marketing is the key to building long-lasting connections and driving revenue.

In this ebook, we’ll introduce you to Relationship Marketing, the concept that will transform not only your strategy, but how your brand interacts with customers and consumers at a foundational level. You’ll also read success stories from brands including American Airlines, Salling Group, Boden and more!

  • 80% of consumers have a favorite brand because that brand provides a consistent customer experience
  • 74% of consumers have a favorite brand because that brand uses data responsibly, which makes them feel comfortable
  • Increasing retention rates by just 5% can increase profits by up to 95%

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Cheetah Digital by CM Group is the leader in Relationship Marketing solutions enabling global enterprise brands to acquire, understand, engage and retain customers across the entire lifecycle. By bridging the gap between data and contextual engagement, Cheetah Digital ensures that you can easily understand your customer, activate insights, and deliver a unique value exchange across all channels and touchpoints. Unlike tired and monolithic marketing clouds and niche point providers, Cheetah Digital provides the most unified data, insights and engagement solution in a single platform. For more information, www.cheetahdigital.com.

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