In this white paper from Cardinal Path, learn how the analytics movers and shakers are shaping the marketing technology stacks of the top 1000 online retailers. You’ll discover which vendors are gaining or losing market share as marketers continue to build out data and analytics solutions to help them thrive in the digital economy.

White paper highllights:
  • Adoption breakdown of major analytics, tag management, testing tools and more
  • Year-over-year market share across marketing technology platforms
  • Trends towards the deployment of more than one solution

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Merkle | Cardinal Path is the world’s leading Google Marketing Platform reseller and managed service consultancy that helps marketers win in the digital economy. As trusted martech advisors, they are sought out by the world’s leading brands to uncover and amplify what works and stop spending money on what doesn’t. Merkle | Cardinal Path teams are the experts in your corner, helping tap the power of your organization’s data to create demonstrable business value. Merkle | Cardinal Path is the Center of Excellence for Google Marketing Platform within Merkle/CXM and dentsu. www.cardinalpath.com