Together with independent research firm PureSpectrum, Bynder surveyed 1200+ marketing and creative professionals from various functional and executive roles, across a number of countries in the technology and consumer goods industries.

This report aims to offer mission-critical insights that address some of the most important challenges marketers face in relation to the creation of content, breaking down team and system silos, the distribution of content experiences at scale, and gaining the agility necessary to respond to changes in the global economy.

Bynder divided the report into four parts, each with a specific focus on the latest trends in content and its importance in the present year and beyond, that can help you enhance your marketing strategies. These sections cover the following topics:

  • Thriving in 2023 and beyond: the crucial role of content
  • The practical and economic benefits of relying on an integrated digital ecosystem
  • The significance of content experiences in setting your brand apart
  • The importance of repurposing content to stay ahead while saving costs

Download The Guide


Bynder is the fastest way to professionally manage digital files. Its award-winning digital asset management (DAM) platform offers marketers a smart way to find and share creative files such as graphics, videos and documents. More than 250,000 brand managers, marketers and creatives from 450+ organizations like PUMA, innocent drinks and KLM Royal Dutch Airlines, use Bynder to organize company files; edit and approve projects in real time; auto-format and resize files; and make the right content available to others at the click of a button.

Founded in 2013 by CEO Chris Hall, Bynder is headquartered in Amsterdam with offices in Boston, London, Barcelona, Rotterdam and Dubai. For more information, visit or follow Bynder on Twitter @Bynder.

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