In 2023, brands must deal with the aftermath of an unprecedented couple of years and adapt to a seismic shift in buyer behavior. The pandemic turbo-charged the transition to an online-only economy, with physical opportunities becoming a secondary concern for brands looking to beat the competition.

The economy finds itself poised in a delicate position, with potential customers hamstrung by reduced spending power and brands faced with driving both growth and results with a tighter budget (all while fending off other brands trying to do the same).

In this guide, Bynder digs deep into the power of the content experience and why it demands to lead the strategy of any brand looking to make a significant impact in 2023 and beyond.

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Bynder is the fastest way to professionally manage digital files. Its award-winning digital asset management (DAM) platform offers marketers a smart way to find and share creative files such as graphics, videos and documents. More than 250,000 brand managers, marketers and creatives from 450+ organizations like PUMA, innocent drinks and KLM Royal Dutch Airlines, use Bynder to organize company files; edit and approve projects in real time; auto-format and resize files; and make the right content available to others at the click of a button.

Founded in 2013 by CEO Chris Hall, Bynder is headquartered in Amsterdam with offices in Boston, London, Barcelona, Rotterdam and Dubai. For more information, visit or follow Bynder on Twitter @Bynder.

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