The Personalisation Maturity Curve

Personalisation has been much talked about over the last five years. But many companies remain challenged by the complexity and scale of the transformation required to make it possible.

As a leading personalisation platform provider, Boxever wanted to help brands find a way forward. So Boxever developed The Personalisation Maturity Curve to do just that.

The Personalisation Maturity Curve and accompanying guide from Boxever will help you:

Work out where you are on your personalisation journey
Identify steps to take to improve your personalisation
Understand how your personalisation measures up - are you an Experimenter, Challenger or Leader?

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Boxever is a personalisation platform that uses data and AI to help the world’s biggest brands make every customer interaction smarter. We work with the likes of Emirates, Viva Air Group and Aer Lingus to deliver game-changing customer experience.

We do all this in two ways. Firstly, we bring together data from all the channels, tools and databases across their business to build rich and accurate profiles of their customers. Then we use AI to interpret that data and automate decisions about how to personalise every single customer interaction. It joins-up interactions across every channel based on a customer’s history, what they're doing "in the moment" and what a business wants to achieve - all in real time. From website to email and from SMS to contact centre, Boxever decides the what, why, where and when.