Ad Hijacking can be very damaging to a brand’s paid search programs. It happens when an affiliate impersonates a brand by running ads that look identical to a brand’s ads by using similar headlines, descriptions, and the same display URL, to increase the odds that unsuspecting users will click on their ads instead of the brand’s ads.
To someone looking at a Search Engine Results Page (SERP), ad hijacking doesn’t look any different from regular advertising.
How can you protect your keywords and stop ad hijacking? This white paper from BrandVerity can help. Read it to:
- Understand the basics of ad hijacking and how it can harm your brand, channels, and revenue
- Learn the most common indicators of ad hijacking
- Get tips on how to stop ad hijacking
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
Download your copy of this informative guide to learn:
- Understanding the role of mobile ad exchanges
- How to leverage the popularity of mobile devices
- 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
BrandVerity protects the world’s leading brands online. Our Paid Search Monitoring and Web Compliance software efficiently monitors partners, affiliates, and third parties to make the Internet a more trustworthy place for your customers to interact with your brand. For more information, visit www.brandverity.com.
