This eBook is a practical guide for moving enterprise marketing operations from today to tomorrow – from getting by through acts of heroism – to adopting the technology that will increase efficiency. The successful result is a faster time-to-market, with greater efficiency, along with the visibility to gain complete control over the budget.

This eBook shares what Brandmaker has learned as the developer of the technology, along with the lessons learned by their forward-thinking customers who use it daily on the front lines of marketing.

BrandMaker is a global leader of marketing operations and MRM (marketing resource management) solutions. The BrandMaker marketing operation suite enables marketers to lead with confidence, accelerate time to market, and increase revenue contribution by helping them plan, predict, invest, execute, and improve performance. By fully integrating marketing planning, financial, performance, work, and asset management in one solution, BrandMaker improves visibility, efficiency, collaboration, and outcomes. Recognized as a leader in Forrester’s Wave for Marketing Resource Management, 2020, BrandMaker is used by more than 625,000 users at 350+ leading enterprises, including Autodesk, BestBuy, Daimler, Deutsche Bank, and Land O’Lakes. For more information, please visit

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