There’s no shortage of resources on search engine optimization (SEO) on the internet today. Even though SEO resources are ubiquitous, the strategy still hasn’t caught on with many executives — maybe you’re one of them!

The reason SEO is still anathema (at worst) and neglected (at best) by many executives is that very little of the available information truly gets to the heart of SEO. We’re here to fix that. Welcome to The Executive’s Guide to SEO.

In this guide, Botify walks you through the most important pieces of building an SEO program, from having a holistic crawling-to-conversions methodology driving your efforts to how to set up your SEO team. By the end, you’ll be poised to start leveraging SEO and profiting from organic search.

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Botify is an enterprise software company that helps brands turn organic search into an efficient, measurable, and sustainable channel for both traffic and revenue growth. 

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