Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. When applied correctly, structured data leads to significantly increased levels of search visibility and engagement rates.

Structured data can give SEOs a competitive advantage in the SERPs which includes increased SERP space and higher click-through rates.

The following topics are covered in this white paper from Botify:
  • Why Does Structured Data Matter for SEO? Hidden Insights,
  • Real Optimizations, Big Impacts: 5 Concrete Use Cases of Structured Data
  • How to Reorient Your SEO Analysis

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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logoBotify is the first unified suite of applications assisting enterprise SEO stakeholders in each phase of the organic search process including technical SEO, content and real keywords. Often referred to by our customers as the “advanced version of Google Search Console”, Botify is giving SEO stakeholders the data, tools, and diagnostics necessary to create and maintain high quality digital assets for search engines and voice assistants. As a new standard in organic search analytics, Botify is now used by hundreds of leading international companies across industries including e-travel, e-commerce, media, marketplace, and digital agencies.