Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. When applied correctly, structured data leads to significantly increased levels of search visibility and engagement rates.

Structured data can give SEOs a competitive advantage in the SERPs which includes increased SERP space and higher click-through rates.

The following topics are covered in this white paper from Botify:
  • Why Does Structured Data Matter for SEO? Hidden Insights,
  • Real Optimizations, Big Impacts: 5 Concrete Use Cases of Structured Data
  • How to Reorient Your SEO Analysis

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


Botify is an enterprise software company that helps brands turn organic search into an efficient, measurable, and sustainable channel for both traffic and revenue growth.