Download the single most comprehensive study on local marketing trends and best practices for 2020-2021.

BrandMuscle surveyed more than 8,000 channel partners over the last six years to reveal the latest local marketing trends and best practices and how they compare year-over-year. The State of Local Marketing Report outlines insights and research that point to data-driven methods for driving growth through local channel partners.


The data revealed in these pages reflects channel partners’ critical need for corporate support and marketing guidance as local businesses around the world face the unprecedented challenge of operating amidst the COVID-19 pandemic. Learn ways to assess and improve your channel partners’ local marketing capabilities.

Table of Contents:

  • The BrandMuscle Local Marketing Maturity Matrix™ 
  • The Road to Equipped: Year-Over-Year Trends 
  • Local Marketing Maturity Model Changes 
  • Program Dimension: Growth Commitment 
  • Program Trends and Effectiveness 
  • Reputation and Online Identity 
  • Social Trends and Impact 
  • Co-op Trends and Optimization 
  • Conclusions

Download The Guide

BrandMuscle is the leader in integrated local and channel marketing, empowering over 300 of the world’s top brands to scale their marketing programs and accelerate revenue growth. Unleash the power of local marketing at scale with an all-in-one platform for brand management and fund management, with partner-level execution and analytics.

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