Telecommunications and Technology Brands are Missing Important Local Marketing Opportunities

The State of Local Marketing in Telecommunications and Technology Report examines investment and knowledge in local marketing, corporate and dealer commitment, and the quality and relevance of brand-provided content and support.

Telecom dealers are, on average, less mature than local partners in other industries due mostly to lower marketing spend by partners at the local level. One striking difference between telecom dealers and other local businesses is a preference for traditional mass marketing as opposed to more personalized approaches. This lower level of marketing maturity is largely driven by three factors:
  • Lack of personalization in favor of more generic messaging
  • Insufficient use of digital tactics, despite rating them as highly effective
  • Not investing enough of their own money on local marketing
Download this report to learn more!

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

header

logoBrandMuscle is the leader in integrated local and channel marketing, empowering over 300 of the world’s top brands to scale their marketing programs and accelerate revenue growth. Unleash the power of local marketing at scale with an all-in-one platform for brand management and fund management, with partner-level execution and analytics.