Of the $70 billion in annual co-op advertising dollars available, according to BrandMuscle, half goes unclaimed. Every year, $35 billion is left on the table. One of the reasons for this phenomena, is that the guidelines put in place by brands for local channel partners are wildly complicated, causing them to either not execute marketing at all, or pay for it all out-of-pocket because it's easier to use their own branding and completely avoid dealing with the approval process you set up.
This white paper details how to optimize your co-op program for retail partners with the three E's:
- Ease
- Education
- Effectiveness
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
Download your copy of this informative guide to learn:
- Understanding the role of mobile ad exchanges
- How to leverage the popularity of mobile devices
- 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
BrandMuscle is the leader in integrated local and channel marketing, empowering over 300 of the world’s top brands to scale their marketing programs and accelerate revenue growth. Unleash the power of local marketing at scale with an all-in-one platform for brand management and fund management, with partner-level execution and analytics.
