The State of Local Marketing Report in Insurance reveals how local marketing programs help brands and agents obtain results that they couldn’t achieve on their own.

This white paper will help insurance brands understand their current local marketing competency, and how they can improve it to deliver the greatest impact at both the corporate and agent levels across 6 dimensions and 15 competencies.

Table of Contents:
  • The BrandMuscle Local Marketing Maturity Matrix™
  • Local Marketing Maturity Enablers: Knowledge + Partner Spend
  • Commitment Dimension: Corporate + Agent
  • Content Dimension: Quality + Relevance
  • Program Dimension: Integration + Digital + Social
  • Administration Dimension: Tools + Processes & Policies
  • Support Dimension: Education + Support Quality

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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logoBrandMuscle is the leader in integrated local and channel marketing, empowering over 300 of the world’s top brands to scale their marketing programs and accelerate revenue growth. Unleash the power of local marketing at scale with an all-in-one platform for brand management and fund management, with partner-level execution and analytics.