The State of Local Marketing Report 2018 from BrandMuscle:
- Includes insights based on 2,700+ survey responses from local business partners
- Analyzes 150K+ data points on local and channel marketing and hundreds of millions of dollars of co-op/MDF and local marketing investments made by national brands since 2011
- Introduces the concept of precision marketing and the impact it will have on brands
- Examines how brands and their local business partners can effectively scale and maximize their marketing spend, ensuring they do not waste a dollar
- Cross references survey responses with an analysis of corporate co-op spending to showcase where marketing dollars are being spent and proving most effective
Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.
This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.
Download your copy of this informative guide to learn:
- Understanding the role of mobile ad exchanges
- How to leverage the popularity of mobile devices
- 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format
BrandMuscle is the leader in integrated local and channel marketing, empowering over 300 of the world’s top brands to scale their marketing programs and accelerate revenue growth. Unleash the power of local marketing at scale with an all-in-one platform for brand management and fund management, with partner-level execution and analytics.
