Omnichannel Marketing Excellence

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four key marketing pillars.

Based on a survey of more than 200 organizations, marketers can use the report as a benchmark for their own omnichannel marketing maturity and as a practical guide to improving their capabilities.

The research also looks at the growing role of customer data platforms (CDPs).

The four key pillars covered in the report are:

Outbound marketing and media optimization
Inbound marketing and optimization
Owned media optimization
Cross-channel orchestration

Download The Guide

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BlueVenn is a Customer Data Platform offering customer analytics, real-time marketing and customer journey automation. The BlueVenn Marketing Hub is the only customer-centric marketing automation solution that provides marketers with all the analytics, predictive insights and omnichannel marketing automation capabilities they need. Powered by its CDP, it works to create a real-time single customer view of every customer touchpoint to help businesses undertake an omnichannel transformation. BlueVenn sits at the heart of Upland’s Customer Experience Management product portfolio.