"What is a CDP?" Everyone from day-to-day marketers to CMOs continue to ask this question as they research both customer data platforms and other technologies to determine what is the right mix of solutions for their martech stack to meet their unique business needs and use cases.

It's also a question our experts answer in our in-depth eBook, "What Is a CDP? And What Isn't a CDP? The Customer Data Platform, Explained."

Download your free copy of BlueConic's eBook today to get a definition of a customer data platform and understand its core capabilities for marketers. Specifically, the "What Is a CDP?" eBook offers insight into:
  • Ways a customer data platform differs from other, seemingly similar technologies: from data warehouses to DMPs to campaign management tools
  • The value a CDP offers to marketers, including greater operational efficiency and first-party data activation across channels and lifecycle stages
  • The core capabilities of a pure-play customer data platform and what marketers look for during their CDP evaluation process

Fill out the form to download the eBook and learn what a CDP is and how it can benefit your marketing organization today.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

  • Understanding the role of mobile ad exchanges
  • How to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format


BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe.