How to Build Brand Authenticity Using Customer Generated Content

For brand marketers, the key to digital success is to harness the power of customer generated content to build trust and capture the final sale.

This whitepaper explains how brands can better leverage customer generated content, social media posts from friends or family, online polls, Q&As, and ratings and reviews, to deliver the word- of-mouth, personalized messaging that inspires people to buy. It features many examples of leading-edge brands that are using the voices of their customers to stand out in crowded markets and is based on a webinar sponsored by Bazaarvoice with Digital Marketing Depot.

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Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. Each month in the Bazaarvoice Network, more than one-half billion consumers view and share authentic consumer-generated content (CGC), including ratings and reviews as well as curated visual content across 5,000 brand and retail websites. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that enable our targeted advertising and personalization solutions.