Build Brand Authenticity Using Customer Generated Content

Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of customer generated content can make or break a potential sale.

How can you harness the power of this customer generated content to build trust and capture the final sale?

Join our experts as they explore how brands can better leverage customer generated content to deliver the word-of-mouth, personalized messaging that inspires people to buy.

Watch this webinar recorded April 9, 2019 and learn:

How to empower customers to share their opinion
Tips for gathering authentic customer content
Success stories from brands that turned customer content into sales

Speakers:

Daniel Lemin, Author and Co-founder, Selectivor

Daniel is a keynote speaker, startup co-founder, trusted advisor and bestselling author on reputation management, digital marketing, word of mouth and social media customer service. His new book with co-author Jay Baer, Talk Triggers, explores word-of-mouth marketing and lays out an indispensable framework for how to build them.

Dylan Hoeffler, Director, Product Marketing, Bazaarvoice

Dylan manages the strategy and execution of go-to-market plans for consumer-generated content collection services aimed at helping brands hit their business goals. Prior to working at Bazaarvoice, Dylan worked in post-production creating stories for television.

Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent experience to potential customers regardless of what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns for the mobile experience.

Download your copy of this informative guide to learn:

Understanding the role of mobile ad exchanges
How to leverage the popularity of mobile devices
5 mobile advertising best practices, including: audience targeting, mobile creative optimization, and how to choose the right ad format

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Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. Each month in the Bazaarvoice Network, more than one-half billion consumers view and share authentic consumer-generated content (CGC), including ratings and reviews as well as curated visual content across 5,000 brand and retail websites. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that enable our targeted advertising and personalization solutions.