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How can a brand selling through retailers hope to compete in the crowded online environment of e-commerce, and make a discernible impact on sales? At times, it can feel like an insurmountable challenge filled with enterprise-level Goliaths standing in your way. Or, at a minimum, another task to add to an already overflowing to-do list.

In this white paper, Bazaarvoice shows the reader an effective way for brands to drive channel sales through consumer reviews. It also details simple methods to collect consumer reviews and distribute them to retail e-commerce sites.


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Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. Each month in the Bazaarvoice Network, more than one-half billion consumers view and share authentic consumer-generated content (CGC), including ratings and reviews as well as curated visual content across 5,000 brand and retail websites. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that enable our targeted advertising and personalization solutions.